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Are you careful to choose the best location for your business?

King Solomon wrote that the rock badger is unusually wise, saying that "they make their homes among the rocky cliffs" (Proverbs 30:26 NLT).

For the badger, the rocks provide perfect cover and protection. Likewise, a business needs to carefully select the best location.

Before signing a lease, talk to other merchants in the area. Ask about traffic. Are they getting customers in the door?

Take several hours on different times and days and just watch the customer traffic in the area.

Select your location carefully and like the badger, build your business on a rock.