Jesus said, “…Do not bear false witness…” (Luke 18:20, NASB).

Whenever we lie to a customer about the reason for a late delivery, or shift the responsibility elsewhere, we have given false witness.

When caught in a lie, we will lose all credibility with a customer.

Confidence will be lost, and we may never regain the customer’s trust.

Admit your error, apologize, and demonstrate how you will do better in the future.

The customer will trust you and weather reasonable storms, and your relationship will grow with more future business.